Tootsie Roll Industries Inc. Loan Package Essay Example | Topics and Well Written Essays - 500 words

Tootsie Roll Industries Inc. Loan Package - Essay Example Tootsie Roll Industries has a great pool of working capitol. In many cases companies can borrow money cheaper than spending their working capitol. As an example if the 10% increase in liabilities for Tootsie Rolls Industries costs them less in interest than the money will generate in revenue, then the investment is well worth the increase. On the other hand, if the increase in revenue generated is projected to be less than the 10% increase in liabilities than Tootsie Roll Industries would be better served looking for other funding sources. The following proposal justifies the loan for expansion inside our Tootsie Roll Industries and increase total liabilities by 10%. We are expanding our current Tootsie Roll candies by creating a â€Å"mini† Tootsie Roll with a dark chocolate center. Product studies show that this new product is very popular among test sites. By re-directing a portion of our high volume sales to major distributors whose sales have remained on par or below average per quarter since 2010, we can increase total revenue and re-branding of our Tootsie Roll products. The candy industry market is saturated and very competitive. Large end competitors produce high volume candies and distribute to wholesale distributors for average profit. Our goal is to target the customers who also purchase the wildly popular Tootsie Roll product by adding a new dimension and re-energizing our existing customer base and introducing new customers with this product line. The loan provides the additional revenue required to produce the new product at low costs and distributed to targeted distributors for sale. By creating a new product and re-energizing our existing customer base, we will grow our brand while delivering high quality candies. The change in strategy increases revenue, generates more tax dollars, and expands the Tootsie Roll brand into the next century. As noted the loan will be implemented for

Targeted Messaging Essay Example | Topics and Well Written Essays - 250 words

Targeted Messaging - Essay Example )Based on this assumption, if we analyze the messages of these two magazines, they are more titled towards women prima facie however; underlying themes or objectives of these messages are based on attracting men and playing with their psychology. Studies indicate that media messages flashed across to the target audience help gender related activities to become prominent. A study based on women indicated that women even learn before their marriage, the overall mechanics of the wedding and how this is going to affect them. (Daws, 2009). This clearly indicates that media plays significant role in shaping the personal identity in relation with the messages portrayed regarding gender roles. My own personal identity, if viewed within the perspective of the advertisements and messages depicted in both the magazines, therefore is largely shaped by the way I am portrayed i.e. as the way how my gender is portrayed within these messages. They tend to reinforce my personal identity because it allows me to view myself as a person with diverse range of abilities with strong appeal to attract my opposite sex. Daws, L. , 2009-11-11 "It’s Just One Day: Engaged Women’s Sense-making of Media Messages about Weddings"Â  Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL Online . 2010-07-29 from